-------> Note that I posted a more current version of this, taking into account the new "clan chat" feature.
We've been missing some of the fundamental needs of our guild, and I can guarantee that if we get them handled, we will be moving up again. I've been with SeeD since 2001, and based on what allowed us to succeed before, and by looking at what we're doing now, this is what we need to do. There may be other ways, but I can guarantee that these will get us moving again...
The kicker is that they are all easy and doable by anyone who wants to help! Some may even enhance the game for you, it's not like this is work...
I'll rank our needs in what I see as the logical order of importance, with "1" being the highest priority.
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The Necessities!
These are the basics for any successful guild. If we can't do these, we aren't going anywhere...
1) Making Contact
Why be in a guild when you don't want to make contact with other members in-game? I keep hearing about how "nobody" plays Runescape... OF COURSE "nobody" plays when NOBODY wants to add others to their friend list who they don't already know.


2) Recruiting
A guild that doesn't recruit has only one direction to go, and it's not up. Recruiting is arguably more important than activity, because a guild with three members can't have activity first. I don't understand the argument of "We need to be active first", because it's recruiting that can get a guild of three moving, not an illusion of more members than it has. Activity builds alongside recruiting if contact (see above) is made as new members arrive. I know this for a fact, because SeeD was once that guild of three, and we didn't get obsessed over events until half-way through 2003.

3) Activity
Note that (3) isn't "Events". We have an odd fixation on events right now, but they really aren't as important as some believe. What's important is simply doing things with other SeeDs. If contact is made (again, see #1), it's easy to gather a group to go PKing or something. If that wouldn't work while you're grinding cooking or something, then at least you'd have someone to talk to while doing your thing. You can also post requests for SeeDs to sign on "now" for some spontaneous event, or if you want to gather more for something else such as PKing. Of course planned events also come under this category.
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Other Important Things
These will greatly help us, but may be more specific to SeeD than for guilds in general. These are all easy, and will help us more than some would believe, so why not do them?
1) Member Leadership
This is SeeD-specific. We're a member-led guild. Our leaders are supposed to help guide our members, but our members are the ones who actually organize our guild within logical boundaries. Events, shops, sub-organization, recruiting, contests, and almost everything else is in the members' control. Promotions, alliances, and wars are really the only aspects that are reserved for leaders. They are by no means the bulk of our guild's needs. We do this because if the members do what they want, the guild will provide for what the majority wants to do. We get stagnated if nobody uses their capabilities. Please don't prove this system to not work today, because it gives the members a lot more freedom than is allowed in many guilds.
2) Official Servers
This is not a requirement, but a strong recommendation. They're World 80 for f2p, and World 70 for p2p. It'll be easier to meet other SeeDs without having to switch worlds, the world is small enough that you could run into other SeeDs, and it's a unity thing to see a bunch of green names. Seeing how easy it is to choose one of our official servers, why not default to them?

3) Unity
This is all about the guild feel. Wear blue capes when going to an event or into the wilderness with SeeDs, use a [SeeD] or [Arbiter] tag on MSN, use our official servers, include SeeD in forum signatures, mention your guild now and then while you play, etc.. It's your guild. You can make it into what you want it to be. May as well be a part of it, I'd say.
