Just saw this mentioned on MAKE:blog.
The Passively Multiplayer Online Game, PMOG
It sounds like a fun little diversion for those like me who play so little that they no longer really consider themselves "gamers." I like the concept, and the Victorian/steampunk stylings. I'd also love to see how they deal with the world essentially being generated on-the-fly as you travel around the Web; it reminds me of Inner Space (to which I was once addicted), flying through your own computer collecting icons.
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Passively Multiplayer Online Game PMOG
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