Well let's go find it.

We need to rid ourselves of some misconceptions that we really shouldn't have. I'll list them here...
- We Can't Recruit If We're Not Active, So Let's Get Active First: If that were the case, how could any guild start in the first place? If a guild in some game doesn't have many active members, those few active members cannot make up for what a larger guild can do. Therefore, don't push such a guild to be as active as it would be with ten times more members... Go find the members and push everyone to have events at the same time. It'll become easier as the recruiting continues.
- Open Recruiting Is Bad: I hear this a lot, and it's right for a larger guild, but can be an extreme burden for a smaller guild. To only recruit those with whom you group, if the guild is small, will simply not go anywhere if you intend for the guild to become relatively active. At upper levels almost everyone with whom you group is already in a guild. Those who aren't in a guild probably aren't in a guild for a reason... They're probably more critical. If your guild is relatively inactive, they'll join and leave shortly after. You'll need to create a burst of activity to get some momentum going. Exactly how to do that depends on the game. "Open recruiting" doesn't always mean "/ooc Join my guild!". It just means that you're actively seeking members, and will actively do something to find anyone who is looking for a guild. It should be done quickly and in as effective a manner as possible, without annoying people. When your guild can sustain itself, then consider other means such as inviting group members.
- We're Fine, Don't Worry About Recruiting: I don't care how strong a guild is at any given moment... If it doesn't recruit, it can only move downward as members leave the guild or the game. Don't wait until it's a problem, take care of it while the guild is strong. The stronger a guild is, the easier it is to recruit, so why not keep going?
- Soandso's Faction Is Dead: It's only "dead" as long as its members keep it that way.
- Lastly, this isn't a misconception, but just something that makes no sense... If you want the guild to thrive, why push new members away? As a parallel, why make attempts to undermine your own guild? Advertising is important, it's pointless to tell someone "it isn't what you think"... Especially when whatever we're lacking can potentially be provided or improved.
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All of this went without saying in 2002 and 2003, which were arguably our best years. After 2004 things changed... And we need to change our mindset back. The question isn't whether we want activity, but whether we are willing to do something about it.
I'm willing, and will be pushing the EQ2 Faction after my last Java ordeal this month, at least if things go as expected. I also plan to help in RS and GW.
Are you willing?
